Campaign Insights & Reporting
See Your Impact. Before It Happens, and After It Delivers.
Real Numbers, Real Strategy, Real Proof
At Yafta Map, we don’t just put your brand on a billboard and walk away. Every campaign we run — across our network of 2,300+ premium locations in Egypt and Saudi Arabia — is backed by two dedicated reports that give you real numbers, real strategy, and real proof: a Pre-Campaign Insights (PCI) report before launch, and an End-of-Campaign (EOC) report once your billboards have done their job.
Because outdoor advertising shouldn’t run on guesswork. It should run on data — the same data-driven, full-transparency approach that’s built our platform and our client roster, from HP to Zed’s Egypt to Air Arabia.
Pre-Campaign Insights (PCI)
Plan Smarter. Launch With Confidence.
Before a single face goes live, you’ll know exactly what your investment is set to deliver. Our Pre-Campaign Insights report turns location data into a strategic roadmap for your campaign, so every decision — from site selection to creative timing — is backed by evidence, not instinct.
What you get
Expected Impressions & Reach
Projected performance for every site in your plan, modeled from real traffic and audience data specific to each location and format.
Audience Fit Analysis
A clear picture of who will actually see your campaign, so you can confirm your placements are reaching the right people, not just the most people.
Growth Recommendations
Concrete guidance on turning billboard visibility into measurable outcomes: building brand awareness, educating your market, or driving direct sales.
Cross-Channel Strategy
Practical ways to connect your outdoor campaign with digital, social, and in-store activity, so your billboards don’t work alone — they amplify everything else you’re running.
This isn’t a formality before booking. It’s a planning tool that helps you get more out of every site, every impression, and every pound or pound sterling you commit — before you commit it.
End-of-Campaign (EOC) Report
Real Results. Real Proof. Every Time.
When your campaign wraps, you shouldn’t be left wondering what it actually delivered. Our End-of-Campaign report gives you a full performance breakdown — impressions, reach, frequency, and visual proof-of-play — so you walk away with hard evidence of what your investment achieved, and a clear case for what to do next.
What you get
Impressions & Reach
The actual scale your campaign achieved, broken down site by site and combined into a total campaign figure.
Frequency & Audience Overlap
How often your message reached the same people, so you understand not just scale but impact.
Proof-of-Play Documentation
Real, in-market visuals confirming your creative was live, on-site, for the full flight.
Strategic Takeaways
A clear read on which placements over-performed, why, and what that means for your next campaign.
We don’t hand over a spreadsheet and disappear. We hand over a report built to inform your next move.
Proven Across Egypt's Toughest Markets
We don't just talk results — we've delivered them, for brands you know.
HP
For HP’s “Intel Inside” laptop campaign, we ran a 14-day premium digital screen flight across three of Cairo’s busiest commuter corridors — pairing large-format unipole screens in New Cairo with a landmark Downtown Cairo digital site for combined suburban and city-centre coverage.
The result: an estimated 309,000 impressions, reaching roughly 65,000–70,000 unique individuals at an average frequency of 4.4x per person — with the Downtown Cairo site alone driving the highest impression volume of the three placements. Full proof-of-play visuals confirmed the creative live across every screen, every day of the flight.
Zed's Egypt
For Zed’s ride-hailing app, we built a broad, high-frequency static campaign across five of Alexandria’s busiest corridors — from the Sidi Gaber transit hub to the Corniche at Sporting to the Desert Road gateway at Agami — combining a landmark unipole with high-frequency panel placements for maximum stand-out and scale.
The result: an estimated 72.3 million impressions over 31 days, reaching an estimated 2.5–2.7 million unique individuals at an average frequency of 28x — with the Sporting Corniche placements alone driving roughly four-fifths of total daily impressions, confirming the Corniche as one of Alexandria’s highest-value arterial corridors.
Both campaigns were backed end-to-end by Yafta Map’s planning, execution, and reporting — giving HP and Zed’s Egypt the same clarity we bring to every client, from the first projection to the final number.
From Reach to Proof
Egypt’s outdoor advertising market has always delivered reach. What it hasn’t always delivered is proof. Yafta Map closes that gap — with projections you can plan around before launch, and results you can act on after. It’s why brands like HP, Zed’s Egypt, Air Arabia, and Al Ahly Momken trust us to run their outdoor campaigns from brief to billboard to final report.