Every Gathering Has a Star!
A Proud Collaboration: Yafta Map and Spiro Spathis Unveil Egypt’s Largest Soda Bottle
We are thrilled to have been the first media partner for an Egyptian beverage brand established in 1920, playing a crucial role in spreading awareness and strengthening brand recognition, especially following the boycott of pro-occupation brands.
Yafta Map’s primary objective was to reach and retain customers effectively, so we developed a strategic approach designed to build curiosity first and then strengthen brand recognition through a wider media presence.
A campaign built in two phases
The campaign began with a teaser phase that created curiosity, followed by a grand unveiling across multiple media channels.
Phase 1: Teaser Campaign
Our journey began with a captivating teaser campaign using billboards strategically placed in high-traffic areas such as Suez Road, Al Mohandessin, and the October Bridge.
These eye-catching billboards sparked public curiosity, generating widespread speculation and anticipation about the identity of the brand behind the campaign.
Suez Road
Al Mohandessin
October Bridge
Phase 2: Grand Unveiling
Following the successful teaser campaign, we orchestrated the grand unveiling of Spiro Spathis through a comprehensive media campaign across various channels.
The brand’s official advertisement was prominently displayed across multiple media platforms, including television, radio, and social media.
Additionally, strategic placements on digital screens inside major shopping malls helped maximize visibility and strengthen brand recall.
Media Channels
- Television.
- Radio.
- Social media.
- Digital screens inside major shopping malls.
The Impact
This carefully planned campaign resulted in Spiro Spathis becoming a household name and firmly establishing its presence in the minds of consumers.
The brand’s strong Egyptian heritage and commitment to quality resonated deeply with the audience, solidifying its position as a leading player in the Egyptian beverage market.
Related Yafta Map Resources
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