{"id":731,"date":"2026-04-22T20:09:52","date_gmt":"2026-04-22T20:09:52","guid":{"rendered":"https:\/\/yaftamap.com\/?p=731"},"modified":"2026-07-05T17:57:37","modified_gmt":"2026-07-05T17:57:37","slug":"different-types-of-outdoor-advertising-and-their-pros-cons","status":"publish","type":"post","link":"https:\/\/www.yaftamap.com\/ar\/different-types-of-outdoor-advertising-and-their-pros-cons\/","title":{"rendered":"\u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0645\u0632\u0627\u064a\u0627 \u0648\u0639\u064a\u0648\u0628 \u0643\u0644 \u0645\u0646\u0647\u0627"},"content":{"rendered":"<span dir=\"auto\" style=\"vertical-align: inherit\">\u0641\u064a \u0627\u0644\u0645\u0627\u0636\u064a\u060c \u0643\u0627\u0646 \u0622\u0628\u0627\u0624\u0646\u0627 \u0648\u0623\u062c\u062f\u0627\u062f\u0646\u0627 \u064a\u062a\u0644\u0642\u0648\u0646 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\u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062b\u0627\u0628\u062a\u0629 \u0646\u0638\u0631\u064b\u0627 \u0644\u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0644\u0645\u0631\u0643\u0628\u0627\u062a \u0648\u0627\u0645\u062a\u0644\u0627\u0643 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u064a\u0645\u0643\u0646 \u0627\u0644\u0627\u0646\u062a\u0642\u0627\u0644 \u0625\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0645\u062a\u0639\u062f\u062f\u0629 (\u0623\u064a \u0641\u062a\u062d \u0641\u0631\u0648\u0639 \u0645\u062a\u0639\u062f\u062f\u0629 \u0648\u0644\u0643\u0646 \u0641\u064a \u062a\u0648\u0627\u0631\u064a\u062e \u0645\u062e\u062a\u0644\u0641\u0629 - \u062d\u0631\u0643\u0629 \u0645\u0631\u0648\u0631 \u0639\u0627\u0644\u064a\u0629 \u0641\u064a \u0623\u064a\u0627\u0645 \u0645\u062d\u062f\u062f\u0629 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0645\u062e\u062a\u0644\u0641\u0629)<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u064a\u0636\u0645\u0646 \u0630\u0644\u0643 \u062a\u062f\u0641\u0642\u064b\u0627 \u062a\u0633\u0648\u064a\u0642\u064a\u064b\u0627 \u0645\u0633\u062a\u0645\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0625\u0630\u0627 \u062a\u0645 \u062a\u0631\u0643\u0647 \u0641\u064a \u0645\u0643\u0627\u0646\u0647 \u0644\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629.<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629 \u0645\u0646 \u0633\u062a\u0627\u062a\u064a\u0643 (\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u062a\u0628\u062f\u0648 \u062c\u064a\u062f\u0629 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a\u060c \u0648\u0647\u0648 \u0645\u0627 \u0642\u062f \u064a\u0643\u0648\u0646 \u0645\u0643\u0644\u0641\u0627\u064b).<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u0633\u0644\u0628\u064a\u0627\u062a \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0646\u0642\u0644\u0629:<\/span>\r\n<ul>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u0645\u0643\u0627\u0646\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0642\u0644 \u0628\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u062b\u0627\u0628\u062a\u0629.<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u0644\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u0639\u0627\u0644\u0627\u064b \u0628\u0646\u0641\u0633 \u0627\u0644\u0642\u062f\u0631 \u0625\u0630\u0627 \u0644\u0645 \u064a\u064f\u062a\u0631\u0643 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u0643\u0627\u0646 \u0644\u0641\u062a\u0631\u0627\u062a \u0637\u0648\u064a\u0644\u0629.<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u062a\u062a\u0637\u0644\u0628 \u0635\u064a\u0627\u0646\u0629 \u0639\u0627\u0644\u064a\u0629 \u0628\u0633\u0628\u0628 \u0646\u0648\u0639 \u0627\u0644\u0645\u0631\u0643\u0628\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0623\u0645\u0627\u0643\u0646 \u0645\u062e\u0635\u0635\u0629 \u0644\u0631\u0643\u0646\u0647\u0627. (\u0644\u0627 \u064a\u0645\u0643\u0646\u0643 \u062a\u0631\u0643 \u0645\u0631\u0643\u0628\u0629 \u0639\u0644\u064a\u0647\u0627 \u0644\u0627\u0641\u062a\u0629 \u0641\u064a \u0623\u0645\u0627\u0643\u0646 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0641\u064a \u0645\u0635\u0631\u060c \u0623\u0644\u064a\u0633 \u0643\u0630\u0644\u0643\u061f)<\/span><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<span dir=\"auto\" style=\"vertical-align: inherit\">\u0648\u0623\u062e\u064a\u0631\u064b\u0627\u060c \u0648\u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0637\u0648\u0631\u064b\u0627 \u0628\u064a\u0646\u0647\u0627 \u0647\u064a \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0642\u062f \u062a\u0643\u0644\u0641\u0643 \u0647\u0630\u0647 \u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0623\u0643\u062b\u0631 \u0642\u0644\u064a\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0639\u0627\u062f\u064a \u0644\u0644\u0648\u062d\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0644\u0643\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0627 \u0634\u064a\u0621 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0645\u062a\u0644\u0627\u0643 \u0644\u0648\u062d\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062c\u0627\u0646\u064a\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u062d\u0642\u064a\u0642\u0629 \u0623\u0646\u0647\u0627 \u062a\u0648\u0641\u0631 \u0625\u0639\u0644\u0627\u0646\u064b\u0627 \u0645\u062a\u062d\u0631\u0643\u064b\u0627 \u064a\u0648\u0641\u0631 \u0628\u0639\u0636 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0628\u062a\u0643\u0644\u0641\u0629 \u0623\u0648\u0644\u064a\u0629 \u0623\u0639\u0644\u0649 \u0642\u0644\u064a\u0644\u0627\u064b.<\/span>\r\n\r\n&nbsp;\r\n<ul>\r\n \t<li>Digital Billboards Pros:\r\n<ul>\r\n \t<li>Very High business Prestige<\/li>\r\n \t<li>Higher market trust than static<\/li>\r\n \t<li>Assured consistent marketing traffic<\/li>\r\n \t<li>Very eye catchy due to rarity especially in Egypt.<\/li>\r\n \t<li>An animated ad is possible.<\/li>\r\n \t<li>The setup allows for costless ad editing\/changing.<\/li>\r\n \t<li>Low maintenance (You might think a screen would require more maintenance, but no street screens are built to withstand the street environment much more than you can imagine.)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<ul>\r\n \t<li>Digital Billboards Cons:\r\n<ul>\r\n \t<li>High initial cost<\/li>\r\n \t<li>Screen setup costs more than the normal static setup, but much more ROI long-term due to costless edits.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ol start=\"2\">\r\n \t<li><strong>Retail advertising<\/strong><\/li>\r\n<\/ol>\r\nOne of the most common forms of OOHM providing the business with its beloved ROI and marketing cost-effectiveness is retail advertising. As obvious as the name, retail advertising is just billboards inside big malls, shopping stores, etc...\r\n\r\nThese are extremely cost effective as long as the ad is for example set in an area within a clothes shopping area, whilst the ad itself is marketing a competitive or related product, such as clothes itself or perfumes for example. In addition to its benefits of actually attracting consumers from a certain place in the mall that may be near to a competitor to your store\/outlet, via an appealing discount or such its main use is if your business had a retail area close to the ad.\r\n\r\nHowever, everything comes with a price, these ads may cost much more than their size, but due to excessive demand for these types of ads and their good ROI, their rental price might be higher than a 2-story street billboard depending on the location and mall it\u2019s at.\r\n<ul>\r\n \t<li>Retail advertising pros:\r\n<ul>\r\n \t<li>Very high traffic\/ROI\/Marketing cost-effectiveness<\/li>\r\n \t<li>Can hunt consumers from competitors<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n<ul>\r\n \t<li>Retail advertising Cons:\r\n<ul>\r\n \t<li>Very high cost<\/li>\r\n \t<li>Limited options in ad design and data as it has to be simple (i.e., 50% discount on x) or similar due to a very crowded area with too many details and other ads and stores, always focus on making your ad as eye catchy and simple as possible.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nTypes of retail advertising\r\n\r\nRetail advertising takes many forms and can be applied on many scales, making it a viable option for businesses of all sizes and budgets. Some of the most effective and prominent types of retail advertising include:\r\n\r\n&nbsp;\r\n\r\nLift graphics: These are printed to vinyl and adhered to the surface of lift doors, allowing for creative and memorable two-part visual designs\r\n\r\n&nbsp;\r\n\r\nFloor graphics: Floor graphics are adhered to the floor of a retail environment, allowing marketers to creatively provide an immersive advertising environment;\r\n\r\n&nbsp;\r\n\r\nMall media: Refers to media including floor and roof graphics, window films, and banners, used for retail advertisements in a large shopping mall space.\r\n\r\n&nbsp;\r\n\r\nThere are types of retail advertising, but they are not worthy to have their pros and cons as they all share the same pros and cons, yet vary in creative methodologies.\r\n\r\n&nbsp;\r\n\r\nThe types are Lift graphics, floor graphics, and Mall media, Lift graphics provide out-of-the-box two-part visual designs by being printed into vinyl and adhered to lift doors.\r\n\r\n<span dir=\"auto\" style=\"vertical-align: inherit\">\u0627\u0644\u0631\u0633\u0648\u0645\u0627\u062a \u0627\u0644\u0623\u0631\u0636\u064a\u0629\u060c \u0643\u0645\u0627 \u064a\u0648\u062d\u064a \u0627\u0633\u0645\u0647\u0627\u060c \u0647\u064a \u062a\u0635\u0645\u064a\u0645 \u064a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u0636\u064a\u0627\u062a \u0644\u0625\u0636\u0641\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u062a\u0641\u0627\u0639\u0644\u064a\u0629 \u0645\u0645\u064a\u0632\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0635\u0627\u0645\u064a\u0645 \u0625\u0628\u062f\u0627\u0639\u064a\u0629. \u0623\u0645\u0627 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0645 \u0641\u064a \u0645\u0631\u0627\u0643\u0632 \u0627\u0644\u062a\u0633\u0648\u0642\u060c \u0641\u0647\u064a \u0627\u0644\u0648\u0633\u0627\u0626\u0637 \u0627\u0644\u062a\u064a \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0639\u0644\u0649 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\u0628\u0644\u0648\u062d\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0648\u0644\u0643\u0646 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0639\u0631\u0648\u0641\u0629 \u0648\u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u062a\u0633\u0642\u0629 \u0648\u0628\u062a\u0643\u0644\u0641\u0629 \u0632\u0647\u064a\u062f\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0635\u0628\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u062c\u0627\u0646\u064a\u064b\u0627 \u0628\u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0646\u0641\u0633\u0647 \u0625\u0630\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0639\u0644\u0649 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\u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/span>\r\n<ul>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u062a\u0643\u0644\u0641\u0629 \u0645\u0646\u062e\u0641\u0636\u0629 \u0645\u0639 \u0639\u0627\u0626\u062f \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0645\u0631\u062a\u0641\u0639 (\u0641\u064a \u062d\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0637\u0631\u0642 \u0627\u0644\u0646\u0642\u0644)<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0645\u0639\u064a\u0646\u0629 (\u0641\u064a \u062d\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0637\u0631\u0642 \u0627\u0644\u0646\u0642\u0644)<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u0631\u062e\u064a\u0635 \u062c\u062f\u0627\u064b (\u0625\u0630\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0637\u0631\u0642 \u0627\u0644\u0646\u0642\u0644)<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0648\u0641\u0631 \u0645\u0643\u0627\u0646\u0629 \u0645\u0631\u0645\u0648\u0642\u0629 (\u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0633\u064a\u0627\u0631\u0629 \u0630\u0627\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0645\u0645\u0644\u0648\u0643\u0629 \u0623\u0648 \u0645\u0633\u062a\u0623\u062c\u0631\u0629).<\/span><\/li>\r\n \t<li><span dir=\"auto\" style=\"vertical-align: inherit\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062b\u0627\u0628\u062a\u0629 \u0623\u0648 \u0645\u062a\u062d\u0631\u0643\u0629 (\u0625\u0630\u0627 \u0643\u0627\u0646\u062a 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\u064a\u062c\u0639\u0644\u0647\u0627&hellip;<\/p>","protected":false},"author":6,"featured_media":732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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